Photo: Andreas Körner


Besides its good reputation as the sector’s business platform, the international interior design fair imm cologne has also earned itself special status for promoting newcomers in recent years: the design event D3 Design talents aims to offer more than just a good show – it is intended to serve as a communication basis for young, creative people and experienced market pros, and it aims to mediate between people, institutions and markets. That’s why the D3 Design talents umbrella covers no fewer than three formats that complement one another perfectly: the D3 Contest – a big hit with trade visitors – is accompanied by the exhibition forums D3 Professionals and D3 Schools, where colleges and universities can present themselves. D3 doesn’t just give the institutions a professional setting for presenting their curricula in architecture, interior architecture and product design, it also focuses attention on outstanding student projects. All in all, a total of 26 schools from 5 countries were represented at the imm cologne 2011. The forum thus gives those who follow the scene a unique opportunity to observe what direction research and training are going in. But the imm cologne also gives many young people aspiring to a career in the creative industries the opportunity to have a look at the entire spectrum of educational possibilities. 


The colleges and universities are presented with awards for the best presentations in three categories – and this time it even ended up with four awards being presented. The colleges are also presented with prize money. This year’s jury included designer Oliver Conrad (www. oc-gestaltung.com), design journalist Frank A. Reinhardt and Koelnmesse’s D3 organiser Rüdiger Sprave.