A day at the imm cologne 2011: high designer density
Let’s call it an experiment. A day as a journalist at the international interior design fair imm cologne – without a plan.
Just drifting through the halls at leisure for a change instead of rushing around with diary in hand. Missing all the press events and just waiting to see who you happen to run into. The upshot? Some unexpectedly good talks and unforeseen encounters. Thanks to an evidently high density of designers, we saw a lot of creative people at both their “own” and “foreign” booths.
We bumped into Harald Gründl and Martin Bergmann from Vienna design studio EOOS separately, Oliver Conrad stayed after our first meeting for the jury session on the awards for D3 Schools, and Patricia Urquiola took turns at being a timid deer and the irresistibly friendly and bubbly woman we knew from Milan. After such an outbreak of eloquence, you have to concentrate doubly hard to hear the quiet Giulio Ridolfo. But the colour and textile specialist who acts as consultant to firms like Moroso and Kvadrat was just as elegant and endearing as ever. Familiar faces like Dick Spierenburg, who has meanwhile been appointed Art Director to Koelnmesse, and stylist Annett Janowiak, who orchestrated the various design brands featured at the Design Post booth in Pure Village into an interior landscape you were loathe to leave, made us feel very much at home (which – As Colognians – we were anyway; it’s just easy to forget that when you spend most of the day speaking English to Italians). And we were just watching Swiss designer Cuno Frommherz, whose clients include Rolf Benz, de Sede, Cassina and Leolux, analysing various pieces of upholstered furniture, when, to top it all, we bumped into one of the Bouroullec brothers (after a brief moment of hesitation, I would say: it was Ronan), who greeted us with his usual informality and a broad smile – which is hardly surprising in view of the fact that, with his “Ploum” sofa for Ligne Roset, which premiered at the imm cologne, he has created yet another genuine original with cult potential.